United by a shared vision for the ever-changing spirit of the times, adidas Originals and the California-based label Miaou have joined forces for their first collaboration—a collection that blends the spirit of motorsports with feminine energy and is inspired by California’s iconic aesthetic.
The campaign features Gabbriette, Devon Lee Carlson, and Miaou founder Alexia Elkaim driving through the California desert landscape in a car—a symbol of Miaou’s playful yet confident spirit.
Founded in 2016 by Alexia Elkaim, Miaou has become a defining force in contemporary womenswear in less than a decade. At its core is a distinctly feminine design approach that reinterprets vintage styles and aesthetics for a modern audience.
At the same time, the brand has built a dedicated global community—a network of collaborators, muses, and friends who share and spread inspiration.
In the footwear category, the rebellious attitude of automotive culture meets iconic adidas DNA. Two silhouettes take center stage: the Miaou Boot and the Mei Elite Miaou.
The Boot adds dramatic height to the slim Taekwondo sole and combines a mesh upper with leather Three Stripes and a black metallic zipper featuring “M” branding. The Mei Elite Miaou features a silver satin upper, yellow stripes, and an embroidered “M” logo on the tongue.
The collection is rounded out by apparel and accessories that reinterpret motorsport influences in a new context.
These include a black jacket with an asymmetrical two-way zipper, a black dress with navy-colored padded sleeves, and a three-piece matching set consisting of a corset-style track top, track pants, and a base layer—all characteristic of Miaou’s striking aesthetic. The lineup is complemented by a yellow bag with navy logo details.
The adidas Originals x Miaou collection launches on November 11 and will be available at select retailers such as 43einhalb, AFEW, Asphaltgold, BSTN, HHV, and SUPPA.
About Miaou
Founded in 2016 by Alexia Elkaim, Miaou began with a single pair of jeans—featuring the eyelets that have since become its signature—and quickly evolved to include matching sets and corsets that brought these silhouettes back into contemporary womenswear with a modern twist.
Driven by the quest for the perfect fit and a distinctly feminine design aesthetic, Miaou reinterprets vintage silhouettes—using custom prints, mesh, vegan leather, and cotton twill. The pieces are designed to express individuality with effortless elegance.
Nearly a decade later, Miaou continues to shape culture—with collections and collaborations that blend timeless aesthetics with a modern attitude.
Photos via adidas
