adidas Originals and the music collective HÖR Berlin have announced a new partnership that showcases the fusion of techno music and street style.
In a specially produced campaign, HÖR Berlin picks up on the current sneaker trend centered around retro running and showcases the adidas Originals Response CL against a Berlin backdrop.
To celebrate the partnership, HÖR Berlin will stream a DJ set featuring a secret lineup from the adidas Originals flagship store in Berlin Mitte on February 19. The streaming event, which is all about techno and retro running, will be available on HÖR Berlin’s YouTube channel.
The adidas Originals Response CL, available in gray, white, black, and pink, is available at 43einhalb, AFEW-Store, Allike, Asphaltgold, hhv, Schrittmacher, SneakerTwins, and SUPPA.
HÖR Berlin is a Berlin-Kreuzberg-based music platform that brings together music lovers, artists, and collectives from the electronic music scene, with a focus on supporting women, BIPOC, LGBTQI, non-binary people, and refugees.
Together with HÖR Berlin, adidas Originals celebrates the close connection between fashion and music and underscores both brands’ commitment to creativity, innovation, and community empowerment.
Photos via adidas
