adidas & Bad Bunny are back with a new collaboration that’s written in the stars. Inspired by astrology, constellations, and zodiac signs, Bad Bunny and adidas are launching a new silhouette that invites us to dive into the world of the zodiac and embark on a journey of self-discovery.
The Campus’s white color represents a blank canvas that mimics the color of the stars—inviting wearers to shine with their own light and illuminate those around them.
The campaign was inspired by the kinetic energies of the zodiac, as Benito, aka Bad Bunny, believes that the alignment of the stars, combined with the power of the cosmos, shapes us and makes us unique beings.
Benito, a Pisces himself, wanted to celebrate his own sign while also representing each zodiac sign through its core elements: air, water, earth, and fire.
The campaign tells the story through the four elements at their intersection with the three crosses—the cardinal, fixed, and mutable—and celebrates the essence of each sign and the qualities that make it unique.
The adidas Originals x Bad Bunny Campus will be available tomorrow at Asphaltgold.
Photos via adidas
