Analog Meets Digital. Following the success of their second drop last year, adidas Originals and 100 Thieves are continuing their collaboration and presenting their new Spring/Summer 2025 collection.
The third collection bridges the gap between gaming and the outdoor world—inspired by the aesthetics and stylistic elements of classic role-playing games (RPGs). It redefines what “discovery” means in 2025—whether in real life or in the digital realm.
The face of the campaign is Noah Lyles, a multiple world champion in the 100-meter dash and passionate gamer—and a self-proclaimed fan of 100 Thieves.
He embodies the connection between sports and esports like no other and represents a generation of athletes who naturally integrate gaming into their lifestyle.
The collection combines outdoor-inspired designs with exceptional comfort for everyday wear—made for both real-world and digital adventures.
In the apparel category, the 100T Zip Pant stands out with its functional cargo pockets, along with the technical 100T T-shirt with a co-branded front print, the padded 100T QLT Liner jacket with quilted seams, and the 100T hoodie with GeoPrint embroidery.
Accessories such as the versatile 100T Bag, the 5-panel 100T Cap, and a three-pack of 100T socks round out the collection.
In the footwear segment, the focus is on three striking silhouettes: The 100T Palos Hills—first introduced in the adidas x 100 Thieves FW24 drop—returns with upgrades: water-repellent gray nylon meets rugged rubber caps on the toe box and heel.
The 100T Savage draws inspiration from early 2000s aesthetics and combines them with modern technical materials, reflective details, and a signature black colorway accented with red and blue highlights.
Rounding out the collection is the 100T Adilette, a reimagined version of the legendary adidas slide featuring eye-catching branding.
The adidas Originals x 100 Thieves collection launches on May 14 and will be available at select retailers such as AFEW and Asphaltgold.
Photos via adidas
