adidas Basketball presents the 2023 Collection: Chapter 02, the second part of the premium collection, which is entirely dedicated to the “Remember the Why” ethos.
The versatile line of shoes and apparel is a premier showcase of thoughtful design, combining bold simplicity with high-quality materials.
The collection—featuring shoes, hoodies, tops, shorts, and underwear—celebrates the revolutionary spirit of the Three Stripes by stripping away the superfluous and unveiling a refreshing new color palette and a versatile range for the modern athlete.
Effortless form and function are the guiding principles of the collection. They reflect the need to return to the fundamentals of adidas Basketball—the why and even the where.
"The 2023 Collection: Chapter 02" continues the journey that began with the "Remember the Why" film,
and this time focuses on returning to the place that resonates most deeply with basketball players—the site of their first game, where their “why” often began.
“You never forget the moment you first held a basketball in your hands,” says Eric Wise, Global General Manager of adidas Basketball.
“That day connected me to the game forever. At adidas Basketball, we believe that the possibilities are endless when you know your ‘why.’ We hope this new era of adidas Basketball reminds everyone that the most important thing in everything you do is the reason why you started in the first place.”
The campaign features players wearing the 2023 collection on iconic basketball courts. Chapter 02 introduces a new color palette featuring Alumina, Black, and Heather Gray, complementing the Halo Green, Metal Gray, and Cloud White shades previously introduced in Chapter 01.
The 2023 Collection: Chapter 02 also serves as a reintroduction of traditional silhouettes such as the Forum and the Rivalry, this time with new energy that embodies the legacy of adidas Basketball and ensures stylistic versatility.
The 2023 Collection: Chapter 02, which makes its debut at the 2023 NBA All-Star Weekend, is available starting this weekend at Asphaltgold.
You can find sneaker models like the adidas Rivalry or Forum—in high-top or low-top versions—at 43einhalb, AFEW-Store, Asphaltgold, HHV, Schrittmacher, and SUPPA.
Photos via adidas
