adidas is bringing a timeless innovation from the running shoe sector back to the market this year: the Adizero Adios OG.
Originally developed for the fastest man in the world, the Adizero Adios OG broke the world record in the 2008 Berlin Marathon at the feet of Haile Gebrselassie.
15 years later, from the streets of Berlin onto the runways of Paris Fashion Week, the groundbreaking silhouette is making a comeback at Wales Bonner's spring/summer 2024 presentation.
Today, Adizero Adios OG returns and takes its place on the podium of the street culture and lifestyle scene.
It is a lasting reminder that speed is an attitude, a lifestyle, a culture in itself.
The Adizero Adios OG is available from December 15 at selected retailers such as 43einhalb, AFEW-Store, Asphaltgold, HHV and SUPPA.
Photos via adidas