Today, On welcomed Zendaya as its new brand partner, marking the first chapter of a multi-year collaboration.
Together, Zendaya and On will spark meaningful conversations about movement and well-being, reimagine select product collections, and develop future creative campaigns.
Zendaya is an influential voice of her generation and a fashion icon. She pursues meaningful roles that bring her love of storytelling to life and captivate audiences. With the support of her longtime stylist, Law Roach, she has translated her appreciation for storytelling into her fashion.
She will bring this stylistic approach to On as well, to reimagine and develop designs and future collections with a focus on everyday movement, sports, and lifestyle.
“It’s no secret that I’ve been a huge fan of On for a long time. I always wear them on set, while traveling, during rehearsals, or when I’m out with my dog. So it’s a meaningful moment to make this partnership official,” said Zendaya.
To mark the launch of the partnership, Zendaya and On released a creative campaign called Dream Together. This short film, starring Zendaya and directed by C Prinz, explores how movement can bring people together.
Using a racetrack as a stage, Prinz shows how sports and movement can connect people from different backgrounds—a message that is particularly meaningful in a year when the world is coming together to celebrate a global sporting event.
“I owe so much to the people around me who have supported me, and this film honors and appreciates those who support and encourage us every day,” said Zendaya.
“I think that sense of collaboration and inclusivity really shines through in what we’ve created.”
“We admire Zendaya’s ability to inspire a generation and to dream big,” said David Allemann, co-founder of On.
“We can’t imagine a better partner than Zendaya to grow with us, evolve, and connect people around the world. This film is the beginning of many more stories, and we look forward to bringing in new and unique voices alongside Zendaya to continue our mission of dreaming together.”
Photos via On
