Reebok LTD presents the Premier Road Ultra, the latest model in the Premier running series.
The Premier Road Ultra is inspired by the iconic Premier runners of the 2000s and combines the past with modern design, continuing the evolution of the Premier Road series.
Building on the Y2K aesthetic of Premier Road Modern, the Reebok LTD Premier Road Ultra celebrates its heritage.
The outer material is a mix of meshes, knits, and various textures from Reebok's archives.
This design honors past styles while introducing new elements through innovative materials and techniques.
A prominent feature of the Ultra model is the eye-catching placement of the Reebok Vector, which highlights the brand's identity and presents a new design approach.
The Reebok LTD Premier Road Ultra is more than just a new release, it represents a new direction in Reebok's design and storytelling within the LTD collection.
Following a successful pre-launch at selected retailers in Europe, the Reebok LTD Premier Road Ultra is now available in various color variants at AFEW-Store, Asphaltgold and HHV.
Photos via Reebok LTD