New Balance 740

With the 740, New Balance is relaunching a classic running shoe from the 2000s as a lifestyle staple piece this fall.

The sneaker remains true to the original design that made it so popular at the beginning of the century.

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New Balance 740 - White Marsh Green - U740GR2

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Loved by runners for its exceptional comfort and cushioning, the 740 developed a loyal following in the running community in the early 2000s.

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The new edition of the shoe focused on the features that characterized the 740 around 20 years ago — but has now been designed as a stylish companion for everyday use.

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The 740 combines the best of running & lifestyle: It combines the technical features that runners appreciate with a style that is perfect for everyday use.

From the cushioned sole to the breathable upper, every element of the new 740 is designed to provide unparalleled style and comfort.

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“The 740 is not just a reinterpretation, but a rediscovery of what made the original so special. We've retained the essence of the 740 to ensure that the new model offers the same level of comfort that runners appreciated — but this time in a design that fits perfectly into a modern wardrobe,” said Brian Lynn, Global Vice President of Lifestyle at New Balance.

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