With the 740, New Balance is relaunching a classic running shoe from the 2000s as a lifestyle staple piece this fall.
The sneaker remains true to the original design that made it so popular at the beginning of the century.
Loved by runners for its exceptional comfort and cushioning, the 740 developed a loyal following in the running community in the early 2000s.
The new edition of the shoe focused on the features that characterized the 740 around 20 years ago — but has now been designed as a stylish companion for everyday use.
The 740 combines the best of running & lifestyle: It combines the technical features that runners appreciate with a style that is perfect for everyday use.
From the cushioned sole to the breathable upper, every element of the new 740 is designed to provide unparalleled style and comfort.
“The 740 is not just a reinterpretation, but a rediscovery of what made the original so special. We've retained the essence of the 740 to ensure that the new model offers the same level of comfort that runners appreciated — but this time in a design that fits perfectly into a modern wardrobe,” said Brian Lynn, Global Vice President of Lifestyle at New Balance.
The New Balance 740 will be available from October 16 at selected retailers such as 43einhalb, AFEW-Store, Asphaltgold, HHV and SUPPA.
Photos via New Balance
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