Timberland unveils its global Fall/Winter 2025 campaign, Advice of an Icon. For more than 50 years, the Original Yellow Boot has stood as a symbol of strength, resilience and fearlessness — shaping generations past, present and future.

This season, Timberland joins forces with three extraordinary creatives: Spike Lee, Skepta and Kiko Mizuhara.

Each has forged a unique path, overcome challenges and now shares their personal perspective and advice through the campaign.

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Advice of an Icon is an homage to uncompromising creativity and exceptional craftsmanship — values embodied not only by the three protagonists but also by Timberland as a brand.

At its core are authenticity, bold vision and strong conviction, underscoring Timberland’s role as a symbol of both consistency and innovation.

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The campaign was brought to life by Gabriel Moses, a director and photographer known for his unmistakable visual language. With richly saturated palettes and an evocative sense of atmosphere, he captures the three personalities not only visually but emotionally.

The result is imagery that conveys authenticity, heritage and timeless style in equal measure.

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Spike Lee — legendary filmmaker and cultural trailblazer for decades — takes center stage in the campaign with his uncompromising stance.

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His message: “You have to have a work ethic. You gotta put the work in. You can’t cheat that, if you’re cheating, you’re cheating yourself.”

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Skepta brings his versatility across music, fashion and art. For his second collaboration with Timberland, he wears the Original Yellow Boot in a striking series of images.

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His stance: “There was never another option for me apart from success. Anyone who’s built something will tell you — you need blind faith, even when the outcome isn’t clear.”

He continues: “People need to remember community. Get back to that idea of doing it for the people around you.”

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Kiko Mizuhara, celebrated actress, model and it-girl, brings a powerful duality to the campaign — combining strength with vulnerability:

‍“I kept going. I kept doing what I liked. Sometimes there were challenges, and I failed. It’s because I stayed true to who I am. That’s why I’m here. And I will never apologize for who I am.”

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“With FW25, we're building on our DNA and driving culture forward at the same time,” says Maisie Willoughby, Timberland's Chief Marketing Officer.

“The Advice of an Icon campaign is a bold tribute to unapologetic self-expression and timeless craft. At its core is the Original Yellow Boot — a global icon that has shaped style, work and street culture for over 50 years.”

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With its unmistakable wheat tone, premium craftsmanship and lasting durability, the Original Yellow Boot is more than just a product — it is a cultural symbol and proof of how authenticity and dedication can shape a brand.

The Timberland Original Yellow Boot is available from select retail partners: 43einhalb, Brooklyn, AFEW, Asphaltgold, HHV, JNS, SneakerTwins.

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Photos via Timberland