PUMA and Liberty have once again come together for a collaboration. With colorful floral designs on a basketball and a running silhouette, both brands incorporate their heritage into this new collection.

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As an expression of the freedom and concept of Liberty itself, this new collection reflects the spirit of the 1960s, which is told with the help of Liberty's famous flower archive.

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The collaboration is also a tribute to London's famous florists and flower shops, from the rustic markets and flower stands in Hackney to the ornate bouquets of renowned florists in Chelsea.

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The latest PUMA x Liberty collection includes clothing, shoes and accessories for adults and, for the first time, children.

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This includes the woven jacket and the woven shorts, as well as basics such as the flared pants and the cropped hoodie.

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The Teveris Nitro and Slipstream complete the collection's range of shoes.

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The campaign was photographed in a traditional London flower shop.

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The latest PUMA x Liberty collection is available at AFEW Store.

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Photos via Puma