The PUMA x F.C. St. Pauli Super Team is part of the exclusive Super Teams collection, which was designed in collaboration with four renowned soccer clubs: Palmeiras, Parma Calcio, Palermo FC and FC St. Pauli.
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The collection includes more than just sporty jerseys — it stands for a curated sportswear look that is inspired by the identity and history of each individual club.
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However, the model for the F.C. St. Pauli does not just consist of the Super Team sneaker. The collection also includes a jersey, a Fisherman beanie and a neck pouch.
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These pieces reflect the characteristic style of the Hamburg club and underline the connection between soccer, urban culture and St. Pauli's local identity.
The jersey picks up on the well-known club colors brown and white and offers a casual yet sporty look that can be worn both in the stadium and in the city.
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The Fisherman Beanie — an homage to Hamburg's port and maritime heritage — is a typical accessory for cool days on the Elbe and symbolizes the club's connection to its homeland. The neck pouch completes the set and provides not only a functional but also stylish detail.
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A central influence on this collection is Terrace Culture, a subculture that developed around fans standing in stadiums and is still closely linked to the fashion and soccer scene today.
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This culture, which flourished in Great Britain in the 1970s, was characterized by a mix of sporting ambition and fashion awareness.
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In the stands and in the streets around the stadiums in particular, fans showed off their passion for soccer through specific clothing styles — classic sneakers and casual wear became a statement of belonging and individuality.
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The PUMA x F.C. St. Pauli Super Team picks up on this cultural background and combines it with the club's modern identity.
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With the Super Teams collection, PUMA is able to translate the spirit of soccer and urban culture into a contemporary look that has an impact far beyond the playing field.
The PUMA x FC St. Pauli Super Team Collection is available at 43einhalb, AFEW-Store, Asphaltgold, GloryHole, HHV and SUPPA.
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Photos via PUMA
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