CASIO presents the latest addition to the G-SHOCK family: the G-SHOCK Ma G — DWE-5600JB, an exclusive collaboration with world-renowned artist J Balvin.

This partnership is a premiere for G-SHOCK: For the first time, the brand is cooperating with a Latin American artist — it is also the first model with Spanish text on the dial. The official launch video (see below) gives a glimpse of the innovative design.

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The limited edition will be available worldwide from February 7, 2025 and combines G-shock's legendary ruggedness with J Balvin's unmistakable style. The watch impresses with its interchangeable strap and case set, which allows up to eight different design combinations.

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In elegant black or vivid yellow, wearers can express their very personal style. The design is complemented by J Balvin's iconic lightning motif — inspired by his energetic performances — as well as handwritten functional descriptions in Spanish, which give the model a particularly personal touch.

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“G-SHOCK's powerful, durable style has always inspired me along the way,” says J Balvin. “With this watch, I wanted to reflect my music and culture and at the same time give my fans an opportunity to express themselves individually. This design combines everything I love about G-SHOCK: strength, creativity, and versatility.”

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Even in his youth, J Balvin was fascinated by G-SHOCK — for him, the brand symbolized strength and resilience. As his career and style evolved, G-SHOCK remained a consistent companion.

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Following his acclaimed performance for G-SHOCK's 40th anniversary, both sides are now continuing their collaboration to present a unique model for fans and collectors worldwide.

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The name “Ma G” comes from J Balvin's personal language and is a salutation for his immediate confidants. It stands for the conviction that time counts.

The model will be available from February 7 at select G-SHOCK retailers such as 43einhalb.

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Photos via Casio