ASICS and HIDDEN NY are launching a collab on the GEL-NYC sneaker. This is the first official collaboration following the release of the ASICS x Hidden NY GT-2160 “JW Customs Crystal Pine 0.5".

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ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100

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“The inspiration for this HIDDEN x ASICS GEL-NYC shoe lies within the digital landscape and was designed and built to attract the admiration of designers around the world,” says HIDDEN. “This new model is not a designer shoe, but rather a shoe for designers everywhere.”

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ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100

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The upper material of the shoe consists of a light gray base, which is contrasted with reflective details and the “electric” shade of green from HIDDEN.

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ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100

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Various elements on the outer material refer to the digital tools in designers' repertoire.

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These elements are intended to remove the line between reality and presentation on the screen.

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ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100

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The midsole contrasts the retro influences of the upper material through the use of GEL-CUMULUS 16 tooling.

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With a combination of lightweight foams and gel technology inserts, this midsole provides advanced comfort.

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ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100

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The HIDDEN x ASICS GEL-NYC shoes were first revealed on March 23 at a secret in-store pop-up.

The global release will take place on April 12. The model is then available at 43einhalb, AFEW Store, Allike, Asphaltgold, HHV and SUPPA.

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ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100

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ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100

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ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100

ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100

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ASICS SportStyle x Hidden NY Gel-NYC - White/Green-Metallic Silver - 1201B001-100
ASICS SportStyle x Hidden NY Gel-NYC - White/Green Metallic Silver - 1201B001-100

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Photos via ASICS