United by a shared vision for the ever-evolving spirit of contemporary style, adidas Originals and the Californian label Miaou have joined forces for their first collaboration — a collection that fuses the spirit of motorsport with feminine energy, inspired by the iconic aesthetics of California.

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In the campaign, Gabbriette, Devon Lee Carlson, and Miaou founder Alexia Elkaim drive through the Californian desert — a nod to the brand’s playful yet self-assured spirit.

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Founded in 2016 by Alexia Elkaim, Miaou has become a defining force in contemporary womenswear. At its core lies a distinctly feminine design approach that reimagines vintage styles and aesthetics for a modern audience.

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At the same time, the brand has built an engaged global community — a network of collaborators, muses, and friends that shares inspiration and creativity.

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In the footwear lineup, the rebellious attitude of automotive culture meets iconic adidas DNA. Two silhouettes take center stage: the Miaou Boot and the Mei Elite Miaou.

The Boot elevates adidas’ sleek Taekwondo tooling with dramatic height, pairing a mesh upper and leather Three Stripes with a black metallic zipper and “M” branding.

The Mei Elite Miaou, meanwhile, features a silver satin upper with yellow stripes and an embroidered “M” logo on the tongue.

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The collection is completed by apparel and accessories that reinterpret motorsport influences for a new context.

Highlights include a black jacket with an asymmetrical two-way zipper, a black dress with navy padded sleeves, and a three-piece matching set featuring a corset-style track top, track pants, and base layer — all true to Miaou’s distinctive aesthetic.

The lineup is finished with a yellow bag detailed in contrasting navy branding.

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The adidas Originals x Miaou collection will be released on November 11 and will be available at selected retailers such as 43einhalb, AFEW, Asphaltgold, BSTN, HHV and SUPPA.

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About Miaou

Founded in 2016 by Alexia Elkaim, Miaou began with a single pair of jeans — detailed with what have become its signature eyelets — and quickly evolved into matching sets and corsets that reintroduced these silhouettes to contemporary womenswear.

Driven by the pursuit of the perfect fit and a distinctly feminine design sensibility, Miaou reimagines vintage forms through custom prints, mesh, vegan leather, and cotton twill — pieces created to celebrate individuality with effortless elegance.

Nearly a decade later, Miaou continues to shape culture through collections and collaborations that blend timeless aesthetics with a modern point of view.

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Photos via adidas