adidas Originals and Edison Chen are celebrating their journey together by unveiling the next chapter of their partnership, the CLOT LNY Superstar sneaker.
Inspired by the suppleness and adaptability of a snake gliding through its habitat, the collection invites you to embark on your own journey with confidence and individuality.
The campaign stands for a harmonious combination of tradition and modernity and celebrates the upcoming Chinese New Year with bright red and gold accents. The collection reflects the philosophy of finding your own way, trusting your instincts and expressing individuality.
This drop is crowned by the CLOT LNY Superstar with an eye-catching snakeskin-look jacquard print that honors the year of the snake on the Chinese calendar. For the first time in the collection, the shoe is finished with a silk print and has the same sole as the CLOT LNY Superstar.
As a special note, the design features a coin detail that commemorates Shanghai Fashion Week, when Edison Chen joined the adidas family. In Chinese culture, this coin motif represents prosperity and wealth.
To celebrate the launch, adidas Originals and Edison Chen hosted a cultural experience on the vibrant streets of Mexico City to show that the Lunar New Year is a borderline moment celebrated by people from all backgrounds.
Special guests were invited to explore the city’s rich heritage through a dynamic blend of art, history, and cuisine, highlighting the seamless fusion of Chinese traditions with Mexico’s unique cultural tapestry.
The combination of Chinese traditions with Mexico's unique cultural mosaic was emphasized. The event included an immersive multi-room venue where local artists offered activities related to art, fashion, and music, an intimate dinner in the iconic Chapultepec Forest, and a lively cocktail party to end the evening. The event thus showcased the spirit of collaboration and celebrated creativity, diversity and the connections between these two dynamic cultures.
The CLOT LNY Superstar sneaker is a tribute to cultural exploration and personal discovery. The CLOT LNY Superstar will be released worldwide on January 16th, keep an eye on our Sneaker Releases.
Photos via adidas