{"id":4878,"date":"2024-07-15T00:00:00","date_gmt":"2024-07-14T22:00:00","guid":{"rendered":"https:\/\/sneaker.de\/news\/adidas-originals-sl-72-cloud-white-spark-blue-solar-red-black\/"},"modified":"2026-08-24T14:21:07","modified_gmt":"2026-08-24T12:21:07","slug":"adidas-originals-sl-72-cloud-white-spark-blue-solar-red-black","status":"publish","type":"snkr_news","link":"https:\/\/sneaker.de\/en\/news\/adidas-originals-sl-72-cloud-white-spark-blue-solar-red-black\/","title":{"rendered":"adidas Originals SL 72 ft. Jules Kound\u00e9, A$AP Nast, Melissa Bon &#038; Sabrina Lan"},"content":{"rendered":"<p id=\"\">Nach der Vorstellung der neuen adidas Originals Markenausrichtung &#8222;We Gave the World an Original, You Gave us a Thousand Back&#8220; im Jahr 2023 kehrt das Trefoil in diesem Sommer mit einer neuen Kampagne zur ikonischen SL 72-Silhouette zur\u00fcck.<\/p>\n<p id=\"\">Erstmals vorgestellt im Sommer 1972, steht der SL 72 f\u00fcr einen Paradigmenwechsel im Laufschubereich. Heute, mehr als ein halbes Jahrhundert sp\u00e4ter, hat sich die ikonische Silhouette in der Kulturszene etabliert und wird als zeitloser Streetstyle-Klassiker abseits des Laufsports getragen. <\/p>\n<p id=\"\">In dieser Saison bringt adidas Originals zwei verschiedene Versionen der SL-Serie auf den Markt: den SL 72 RS sowie den SL 72 OG in wei\u00df, rot, schwarz, blau und gelb.<\/p>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"Melissa Bon - adidas SL 72\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/adidas-originals-sl-72-flowers-campaign-2024206.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">Melissa Bon &#8211; adidas SL 72<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/66959e28562297b64b0c8fbf_adidas-originals-sl-72-flowers-campaign-2024-5.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">adidas SL 72&nbsp;RS &#8211; Blue \/ Core White \/ Better Scarlet &#8211; IG2132<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Im Rahmen einer eigenen Kampagne zelebriert adidas Originals die R\u00fcckkehr des SL 72, in Szene gesetzt von dem franz\u00f6sischen Fotografen Kenny Germ\u00e9. &nbsp;<\/p>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"A$AP Nast - adidas SL 72\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/66959e46e568e362772dde3b_adidas-originals-sl-72-flowers-campaign-2024-9.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">A$AP Nast &#8211; adidas SL 72<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"A$AP Nast - adidas SL 72\u00a0RS - Spark \/ Core Black \/ Cloud White - IH7912\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/adidas-originals-sl-72-flowers-campaign-20242010.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">A$AP Nast &#8211; adidas SL 72&nbsp;RS &#8211; Spark \/ Core Black \/ Cloud White<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Im Zentrum der Kampagne stehen diverse Talente aus der Welt des Sports und der Kulturszene: Neben der Musikerin Melissa Bon und dem franz\u00f6sischen Fussballspieler Jules Kound\u00e9, sind der Rapper A$AP Nast und das Model Sabrina Lan zu sehen.<\/p>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"Sabrina Lan - adidas SL 72\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/66959e5ffa8a89da0be5c8ab_adidas-originals-sl-72-flowers-campaign-2024-3.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">Sabrina Lan &#8211; adidas SL 72<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/66959e6516f4e9c7f4cd1fba_adidas-originals-sl-72-flowers-campaign-2024-2.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">adidas SL 72&nbsp;OG&nbsp;&#8211; Core Black \/ Cloud White \/ Carbon &#8211; JH7390<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Mit einem Blumenstrau\u00df f\u00fcr jedes Original wird der Sommer des Sports zum Sommer des SL 72. Die neueste Interpretation der adidas Originals &#8222;1000 Back&#8220;-Kampagne startet heute, am 15. Juli. <\/p>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"Jules Kound\u00e9 - adidas SL 72\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/66959e7d40582be370c7d420_adidas-originals-sl-72-flowers-campaign-2024-1.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">Jules Kound\u00e9 &#8211; adidas SL 72<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Die neusten Farbstellungen des adidas Originals SL&nbsp;72 sind bei <a rel=\"nofollow noopener noreferrer\" id=\"\" href=\"https:\/\/go.sneaker.de\/43einhalb-adidas\" target=\"_blank\">43einhalb<\/a>, <a rel=\"nofollow noopener noreferrer\" id=\"\" href=\"https:\/\/go.sneaker.de\/afew-adidas\" target=\"_blank\">AFEW-Store<\/a>, <a rel=\"nofollow noopener noreferrer\" id=\"\" href=\"https:\/\/go.sneaker.de\/asphaltgold-adidas\" target=\"_blank\">Asphaltgold<\/a>, <a rel=\"nofollow noopener noreferrer\" id=\"\" href=\"https:\/\/go.sneaker.de\/hhv-adidas\" target=\"_blank\">HHV<\/a> und <a rel=\"nofollow noopener noreferrer\" id=\"\" href=\"https:\/\/go.sneaker.de\/suppa-adidas\" target=\"_blank\">SUPPA<\/a> erh\u00e4ltlich. <\/p>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"adidas SL 72\u00a0RS - Cloud White \/ Core Black \/ Spark - IH4823\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/66959e7625dbd5128f2e3e46_adidas-originals-sl-72-flowers-campaign-2024-4.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">adidas SL 72&nbsp;RS &#8211; Cloud White \/ Core Black \/ Spark &#8211; IH4823<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"adidas SL 72\u00a0RS - Cloud White \/ Core Black \/ Spark - IH4823\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/66956764430a67ce1f7e6899_adidas-originals-sl-72-flowers-campaign-2024-11.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">adidas SL 72&nbsp;RS &#8211; Cloud White \/ Core Black \/ Spark &#8211; IH4823<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"adidas SL 72\u00a0RS - Spark \/ Core Black \/ Cloud White - IH7912\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/6695676d8d654666c2c9649c_adidas-originals-sl-72-flowers-campaign-2024-12.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">adidas SL 72&nbsp;RS &#8211; Spark \/ Core Black \/ Cloud White &#8211; IH7912<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"adidas SL 72\u00a0RS - Blue \/ Core White \/ Better Scarlet - IG2132\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/6695677405f0542184213816_adidas-originals-sl-72-flowers-campaign-2024-13.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">adidas SL 72&nbsp;RS &#8211; Blue \/ Core White \/ Better Scarlet &#8211; IG2132<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"adidas SL 72\u00a0OG\u00a0- Solar Red \/ Ice Lavender \/ Better Scarlet - JH7392\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/6695677b8d3cf4cc249cb583_adidas-originals-sl-72-flowers-campaign-2024-15.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">adidas SL 72&nbsp;OG&nbsp;&#8211; Solar Red \/ Ice Lavender \/ Better Scarlet &#8211; JH7392<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1200px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1200px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"adidas SL 72\u00a0OG\u00a0- Core Black \/ Cloud White \/ Carbon - JH7390\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2024\/07\/66956783f5cb9080c7004c6e_adidas-originals-sl-72-flowers-campaign-2024-14.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div><figcaption id=\"\">adidas SL 72&nbsp;OG&nbsp;&#8211; Core Black \/ Cloud White \/ Carbon &#8211; JH7390<\/figcaption><\/figure>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Fotos via adidas<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nach der Vorstellung der neuen adidas Originals Markenausrichtung &#8222;We Gave the World an Original, You Gave us a Thousand Back&#8220; im Jahr 2023 kehrt das Trefoil in diesem Sommer mit einer neuen Kampagne zur ikonischen SL 72-Silhouette zur\u00fcck. Erstmals vorgestellt im Sommer 1972, steht der SL 72 f\u00fcr einen Paradigmenwechsel im Laufschubereich. Heute, mehr als [&hellip;]<\/p>\n","protected":false},"featured_media":4879,"template":"","meta":{"_snkr_related_release_include":"","_snkr_related_release_exclude":"","_snkr_is_opener":"0","_snkr_featured":"0","_snkr_homepage_highlight":""},"snkr_kategorie":[22],"snkr_tag":[31],"class_list":["post-4878","snkr_news","type-snkr_news","status-publish","has-post-thumbnail","hentry","snkr_kategorie-sneaker","snkr_tag-adidasoriginals"],"_links":{"self":[{"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/snkr_news\/4878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/snkr_news"}],"about":[{"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/types\/snkr_news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/media\/4879"}],"wp:attachment":[{"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/media?parent=4878"}],"wp:term":[{"taxonomy":"snkr_kategorie","embeddable":true,"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/snkr_kategorie?post=4878"},{"taxonomy":"snkr_tag","embeddable":true,"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/snkr_tag?post=4878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}