{"id":3187,"date":"2025-06-26T00:00:00","date_gmt":"2025-06-25T22:00:00","guid":{"rendered":"https:\/\/sneaker.de\/news\/puma-salehe-bembury-paris-fashion-week-pop-up-25\/"},"modified":"2026-08-24T14:21:03","modified_gmt":"2026-08-24T12:21:03","slug":"puma-salehe-bembury-paris-fashion-week-pop-up-25","status":"publish","type":"snkr_news","link":"https:\/\/sneaker.de\/en\/news\/puma-salehe-bembury-paris-fashion-week-pop-up-25\/","title":{"rendered":"PUMA und Salehe Bembury enth\u00fcllen biomorphe Vision zur Paris Fashion Week"},"content":{"rendered":"<p id=\"\">Nach dem <a id=\"\" href=\"https:\/\/sneaker.de\/news\/the-puma-mostro-house-paris-fashion-week-ss25\">Mostro House<\/a> im Januar kehrt PUMA zur Paris Fashion Week zur\u00fcck \u2013 diesmal mit einem neuen kreativen Partner: Designer Salehe Bembury. Im Zentrum der Markenexperience steht die Premiere des Velum \u2013 Bemburys erste Lifestyle-Silhouette mit PUMA, ausgestattet mit NITROFOAM.<\/p>\n<p id=\"\">In einer multisensorischen Installation erleben BesucherInnen die Entwicklung des Velum \u2013 von der ersten Idee bis hin zum fertigen Sneaker. Gestern er\u00f6ffnete die Experience mit einem exklusiven Get-Together und einem \u00f6ffentlichen Pop-up, bei dem 100 exklusive Pre-Release-Paare des Velum erh\u00e4ltlich waren \u2013 handsigniert von Bembury pers\u00f6nlich. Anschlie\u00dfend ist der Raum vom 25. bis 27. Juni t\u00e4glich ge\u00f6ffnet.<\/p>\n<p id=\"\">Innen erwartet die G\u00e4ste ein immersiver Raum, der wie ein Blick in Bemburys Gedankenwelt wirkt \u2013 eine futuristische Laborszenerie, in der sich Natur und Technik begegnen.<\/p>\n<p id=\"\">Im Zentrum steht der Velum als scheinbar unter wissenschaftlicher Beobachtung ausgestelltes Objekt. Bemburys Handschrift \u2013 gepr\u00e4gt von nat\u00fcrlichen Formen \u2013 trifft hier auf PUMA-Innovation und durchzieht nicht nur das Produkt, sondern auch den Raum: Strukturen wachsen aus den W\u00e4nden, durchziehen den Boden und setzen sich an der Decke fort.<\/p>\n<p id=\"\">Abgerundet wird das Erlebnis durch eine Neuauflage der H-Street-Installation, die erstmals beim Launch-Event in Seoul zu sehen war. BesucherInnen in Paris erhalten somit einen exklusiven Einblick in eine neue, ultra low-profile Silhouette, noch vor dem offiziellen Launch Ende Juni.<\/p>\n<p id=\"\">Der PUMA Velum von Salehe Bembury ist seit dem 25. Juni im Rahmen der Experience erh\u00e4ltlich und erscheint demn\u00e4chst bei ausgew\u00e4hlten Retailern. Behaltet unsere <a id=\"\" href=\"https:\/\/sneaker.de\/releases\">Sneaker Releases<\/a> im Auge.<\/p>\n<p>Wer das Ganze live erleben will: Die PUMA x Salehe Bembury Experience findet noch bis zum 27. Juni statt:<\/p>\n<p>\u200d<\/p>\n<p>PUMA&nbsp;x SALEHE&nbsp;BEMBURY<\/p>\n<p>PUMA&nbsp;HOUSE<\/p>\n<p>18 Rue Saint Gilles<\/p>\n<p>75003 Paris <\/p>\n<p>\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-7.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-5.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-10.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-12.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-11.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-14.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-15.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-8.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-16.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-17.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-21.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-30.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-32.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-36.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-37.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-27.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-29.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-34.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-event-20.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-mood207.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-mood-8.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-mood-14.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-mood-16.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-mood-17.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-mood-15.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-mood-10.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1400px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1400px\">\n<div id=\"\"><img decoding=\"async\" id=\"\" alt=\"__wf_reserved_inherit\" src=\"https:\/\/sneaker.de\/wp-content\/uploads\/2025\/06\/puma-salehe-bembury-paris-fashion-week-pop-up-25-mood-1.jpg\" width=\"auto\" height=\"auto\" loading=\"lazy\"><\/div>\n<\/figure>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Fotos via Puma, (c) Arndold Jerocki, Sean Davidson, Getty<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nach dem Mostro House im Januar kehrt PUMA zur Paris Fashion Week zur\u00fcck \u2013 diesmal mit einem neuen kreativen Partner: Designer Salehe Bembury. Im Zentrum der Markenexperience steht die Premiere des Velum \u2013 Bemburys erste Lifestyle-Silhouette mit PUMA, ausgestattet mit NITROFOAM. In einer multisensorischen Installation erleben BesucherInnen die Entwicklung des Velum \u2013 von der ersten [&hellip;]<\/p>\n","protected":false},"featured_media":3188,"template":"","meta":{"_snkr_related_release_include":"","_snkr_related_release_exclude":"","_snkr_is_opener":"0","_snkr_featured":"0","_snkr_homepage_highlight":""},"snkr_kategorie":[18],"snkr_tag":[108],"class_list":["post-3187","snkr_news","type-snkr_news","status-publish","has-post-thumbnail","hentry","snkr_kategorie-collaboration","snkr_tag-puma"],"_links":{"self":[{"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/snkr_news\/3187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/snkr_news"}],"about":[{"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/types\/snkr_news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/media\/3188"}],"wp:attachment":[{"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/media?parent=3187"}],"wp:term":[{"taxonomy":"snkr_kategorie","embeddable":true,"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/snkr_kategorie?post=3187"},{"taxonomy":"snkr_tag","embeddable":true,"href":"https:\/\/sneaker.de\/en\/wp-json\/wp\/v2\/snkr_tag?post=3187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}