Asphaltgold Frankfurt – A Space for the Community
In the heart of Frankfurt’s city center, Asphaltgold has created a space that unites sneaker culture, premium streetwear, and a strong sense of community. Designed as a meeting point for like-minded people, the store is a place to discover, connect, and experience. Beyond a carefully curated selection of products, the location features an inviting café bar at the entrance and a flexible area for creative projects and events.
The Café Bar
Reflecting the community-driven concept, the café bar sources its coffee from Frankfurt’s own Hoppenworth & Ploch roastery, served in handcrafted ceramics made by local artist Viola Beuscher. It’s a place where local craftsmanship meets modern lifestyle – inviting guests to pause, recharge, and connect.
Inspiration & Exchange
Spread across 160 square meters, Asphaltgold Frankfurt provides a platform for creativity and cultural exchange. The minimalist mid-century interior blends modern industrial elements with the brand’s distinctive aesthetic philosophy. Alongside sneakers and premium streetwear, the assortment also includes beauty products and home & living pieces – shaping a holistic retail experience for everyone.
A Creative Hub for Frankfurt
More than just a store, Asphaltgold Frankfurt serves as a creative hub for local talent and collaborations. Through close partnerships within the Frankfurt community, new event formats and cultural projects are constantly emerging – from the iconic SoulSole party and the regular Bad Habits Run Club to exhibitions like Humanhood. Each initiative further deepens the brand’s connection to the city.
The Retail Concept
The concept redefines what retail can be. Instead of traditional sales roles, the team is made up of event managers, community managers, and content creators – all deeply rooted in the local scene and acting as hosts. This approach is extended digitally through the Community Hub within the Asphaltgold App, offering exclusive content, event updates, and digital ticketing that keep the store experience alive beyond opening hours.
