Hummel
100 Years
in Sport
Change the World through Sport
Before contracts, agents, and billion-dollar stadiums, there was Hummel.
Founded in 1923, the Danish sports fashion brand ushered in a new era of functional sportswear with the invention of the cleats soccer boot. For years, Hummel sponsored major soccer teams such as Real Madrid, Tottenham Hotspurs and the Danish national soccer team.
The brand quickly gained a reputation for standing for unusual designs in both the soccer and handball worlds. And this despite the fact that she was and still is an important player in the development of the Danish design tradition, as straightforward and minimalistic as it is.
Today, the HUMMEL designs, both the quirky and the less quirky, can be found on the underdogs and outsiders of the sports world. Some examples include FC St. Pauli, amputee soccer in Africa, the Afghan national team and sixth-division Christiania Sports Club Denmark.
Albert Messmer developed one of the world's first soccer cleats. Together with his brother Michael Ludwig Messmer, he founded the company Messmer & Co, which would later become known as Hummel.
Installing cleats on the soles of soccer shoes so that soccer players could survive on the muddy field even in rainy weather changed the game permanently. Albert founded a company to develop further new and innovative sporting goods.
At the beginning of 1933, Messmer & Co. presented what was probably one of the first Shoe collabs In general: Together with the company Supinator Company They developed a new soccer boot with the name Messmer supinator.
A built-in corrective insole Ball sports supinator With sales enabled “greater stability, faster starting capacity and safe low shot.”
In 1935 Knibbe, Jürgensen & Tigges took over the company Messmer & Co. This takeover led to the expansion of the product range, which now includes soccer boots, handball shoes and boots, boxer boots, racing shoes, forest running shoes, bovine sports and professional boots, core box work and boy boots, chrome boot and waterproof boots.
During this period, the HUMMEL-HUMMEL trademark was also used in advertising for the first time. From then on, this logo was found on the shaft of the shoes (marked “Hummel-Hummel gesch.”) and on all other products from the company. This marked the fledgling company's first step to establish its brand and position it on the market.
The brand name “Hummel-Hummel” was derived from the well-known Hamburg greeting “Hummel-Hummel — Mors, Mors”. The company Knibbe, Jürgensen & Tigges” not only used the image of the Hamburg monument “Hans Hummel” on their stationery, but also incorporated it into the leather of the shoes.
This Hamburg greeting goes back to Johann Wilhelm Bentz (1787-1854), a water carrier in Hamburg, who was nicknamed “Hans Hummel” due to his slow gait under the weight of the water. When Bentz was annoyed with “Bumblebee, Bumblebee,” he responded with “Mors, Mors.”
“Mors,” in Low German “butt” or “ass,” can be translated as “lick me am ass.” Over time, this anecdote about a Hamburg original has become a greeting among Hamburgers, particularly among Hanseatic soldiers in the First World War. The water carrier Bentz, traditionally depicted wearing a yoke and top hat, was honored in Hamburg in 1938 with a memorial that is still located on Rademacherstraße/Neustadt today.
1936
Patent for sport boots
Knibbe, Jürgensen & Co. filed a patent for a sports boot with a rubberized shaft in the upper part. According to the patent application, this innovation was aimed at improving the freedom of movement of the leg.
The company planned to use this innovation for various sports, including soccer, handball, boxing, hockey, rugby and wrestling. Following the successful patent, the company advertised its new development, in particular the “new Rindbox soccer boot with elastic shaft (D.G.R.M.)”, in the Deutsche Sportartikel Zeitung through an advertisement and a corresponding message.
Articles in the sports supplies industry journal suggest that the company Knibbe, Jürgensen & Tigges mastered the challenges of the post-war period remarkably well. In its first issue, the magazine presented the company and described its production process for soccer and boxing shoes (sports supplies 1949/1).
On March 27, 1950, co-owner Franz Tigges filed a patent for a “lightweight sports shoe, in particular soccer shoe”, which was characterized by its lightness and was intended to make it easier to change screw cleats with a leather strap attached to the lower part.
On May 21, 1953, the Patent Office granted the company the patent for a “multi-purpose boot” and on August 27, 1953, another for a “lawn shoe with cleats”. The inventor of these innovations was Franz Tigges, who died shortly after these successes.
1950s
Expanding the range
HUMMEL-HUMMEL used advanced illustrations in numerous advertisements to promote their products.
The company expanded its range by developing a wide range of sports shoes for disciplines such as soccer, field handball, hockey, athletics, boxing and indoor handball. She also manufactured tennis shoes and, in cooperation with the renowned brand Fuchs, ice hockey boots.
Hein Dahlinger, THW Kiel
1960
Early sports marketing
Erich Schöppner (German Re.) fighting Artenio Calzarava
A report in the January 1960 issue of the magazine “Sport-Bedarf” provides small signs that the company Knibbe, Jürgensen & Co. pursued a strategy aimed at prominent soccer players.
According to this report, supplemented by photographs, it is explained that well-known Real Madrid players, including Alfredo di Stefano and Didi, were impressed by the HUMMEL-HUMMEL brand shoes.
The Schenefeld-based company stated in an advertisement that athletes from 30 different countries wear HUMMEL Hummel shoes.
Finalists of the field handball championship — Bayer Leverkusen and TuS Lintfort — as well as European boxing champion Erich Schöppner also wear HUMMEL-HUMMEL.
1963
Model: Trabant
Introduction of the Chevron logo
In the 1960s, visionary Bernhard Weckenbrock took over the company. It highlights the essentials of building a brand:
A unique identity that athletes can identify with.
The chevron, then just a product feature, will become an iconic trademark on all Hummel sports products over time.
Since the Hamburg term “HUMMEL-HUMMEL” was not common in Lower Rhine, Weckenbrock changed the brand name to “HUMMEL.” A unique identity with which athletes can identify themselves.
The chevron, then just a product feature, will become an iconic trademark on all Hummel sports products over time.
Bernhard Weckenbrock creates a uniform brand identity and introduces Winkel.
1964
SV Police Hamburg
The Hamburg police were the first major partner in handball. Weckenbrock equips their club with 3,000 pairs of HUMMEL shoes.
“We delivered 3,000 pairs of shoes to the police in Hamburg, which was a very important customer and the first major partner in handball.” (Weckenbrock, 2016)
1966
World Field Handball Championships
Bernd Munck, 1969
At the 1966 World Field Handball Championships in Austria, the HUMMEL handball boots played a decisive role in the game between teams from East and West Germany.
The Polish team, which had previously suffered a significant defeat against West Germany, provided unexpected support to the West German selection — with the help of HUMMEL shoes.
“The lawn was wet and our Hummel shoes with deep cleats gave us a big advantage over the Poles, who had problems on the slippery ground,” Bernd Munck, a DHB striker, recalled 50 years later.
Before the Poles played against the team from the GDR, the West Germans lent their shoes to the Poles to improve their chances. In the end, the Poles only lost 9:15 goals to the GDR.
This result, combined with the draw in the game between the two German teams and the decisive goal ratio, led to West Germany winning the title.
1968
Registration of the word figurative mark Hummel
MSV Duisburg
In January 17, 1968, the word figurative mark Hummel was registered with the categories leather goods, namely travel and handbags, sports bags, carrying and shoulder bags; shoes, sportswear, gymnastics and sports equipment, balls, dumbbells.
Werner Krämer, Meidericher SV Duisburg
The first sponsorship agreement with MSV Duisburg is signed. The “zebras”, who play in the third division today, were an integral part of the first soccer Bundesliga back then.
1969
First sports collection
The brand's first sports collection is launched, accompanied by the signing of various sponsorship contracts, which benefits sales. The Hummel logo was created, which back then had a more rounded shape than today.
By expanding the product catalog in 1969/70 under the direction of Weckenbrock, in particular through the introduction of a variety of HUMMEL sports bags, the company opened up the lifestyle market.
As a result, production in Kevelaer was no longer limited to soccer and handball shoes, but later also included boxing and tennis shoes.
1970
Model: Diamant
Handball World Cup
Weckenbrock traveled across Europe to further increase the popularity of the Hummel brand in handball. At that time, Hummel's shoes were worn by leading handball teams such as Dukla Prag and Steaua Bucharest.
“I went to Sweden, to the Eastern Bloc,” Weckenbrock said in 2016. “Before the 1970 World Handball Championship, I went to Paris to the Poles and gave them HUMMEL shoes, they were delighted and we had good advertising at the World Cup.”
Handball European Cup final 1971: VFL Gummbersbach vs. Steaua Bucharest
Weckenbrock quickly established itself on the competitive market. In a description of his company in March 1970, he said:
“The medium-sized company only produces sports shoes — that means soccer shoes in various designs as well as training and indoor shoes, but also racing shoes. For some time now, the company has also included the sale of leather balls — especially handballs — in its program. However, the main strength lies in the training shoe sector. Many handball Bundesliga teams, including the national handball team, play in HUMMEL shoes. The current sports shoe factory is the successor to the “Hummel-Hummel” sports shoe factory closed in Hamburg in 1964. Exports go primarily to America and to almost all European countries. The export share is around 40 percent. The daily capacity is between 800 and 1000 pairs of shoes. However, it is increasing from month to month. For 1969 alone, the increase in sales was 30 to 40 percent.” (Sport + Mode 1970/3, p. 196)
adidas Hummel Streit
The German Handball Federation (DHB) equipment contract with Hummel, which presumably existed since 1966, contained an unusual clause: Due to a simultaneous contract with adidas, the German national team switched between Hummel and Adidas shoes.
This situation occasionally led to conflicts.
One example of such tensions occurred in May 1970, when Adidas complained to the DHB that the national team was now also wearing Hummel tracksuits that the company had recently added to its product range (DHB Board Minutes 15/16 May 1970).
Interestingly enough, neither Adidas nor Hummel paid for the equipment; instead, both companies delivered sporting goods such as shoes, pants, jerseys and tracksuits worth 10,000 DM every year (DHB budget resolution, February 8, 1971).
The contract between Hummel and DHB ran until summer 1974, which meant that the DHB handball players played in HUMMEL shoes until the 1974 World Cup.
Weckenbrock and Lübking
A particularly close relationship developed between Weckenbrock and Herbert Lübking from Dankersen, who was considered one of the best German handball players from 1964 to 1972.
Weckenbrock even took on the role of godfather for one of Lübking's sons. Although the plan to appoint Lübking as a sales representative for the East Westphalia region was not realized, Lübking acted as an advertising face for the first Hummel.
Herbert Lübking, Hansi Schmidt and national trainer Werner Vick, 1971
The partnership with Dankersen and Lübking proved to be a great success for Hummel.
From 1968 to 1970, the Green-Whites, led by their star player, won the European Cup in field handball three times in a row and also secured two German field handball championships.
In the 1970s, two more championships (1971, 1977) and three cup wins (1975, 1976, 1979) in indoor handball followed.
Grün-Weiß Dankersen, 1978
In the 1970s, Hummel made shoes and jerseys for Dankersen in red-green, the colors of main sponsor Melitta, who was not yet allowed to put his name on the jerseys at that time.
This is clear from the stories of the contemporary witness Buddenbohm, who still owns these products. Weckenbrock's idea for a HUMMEL shoe model for the 1968/69 season Lübking But failed to introduce.
“I asked the German Handball Federation whether that was possible,” reports Lübking. But the DHB spoke out against it, due to amateur regulations in force at the time.
1971
Third largest sports shoe manufacturer
In 1971, Hummel already employed 55 factory employees and eight sales representatives sold the products.
At peak times, up to 100 workers worked at the plant in Kevelaer. Hummel thus became the third-largest sports shoe manufacturer in Germany behind Adidas and Puma.
1972
Rot-Weiss Essen
Harry De Vlugt und Günter Fürhoff, Rot Weiß Essen, 1973
Rot-Weiß Essen became the first official HUMMEL partner in soccer. RWE wore Hummel for the first time in 1972/73, when the club was still playing the regional league and promoted to the Bundesliga.
From 1973 at the latest, regional league player Bayer Uerdingen played in Hummel jerseys, although they initially used Puma shoes. From 1976, the team also switched to Hummel soccer shoes.
Uerdingen vs. Duisburg: Norbert Brinkmann & Ronald Worm, 1975
Bayer Uerdingen, 1977
This equipment contract lasted at least until summer 1983, at which time the team was wearing PONY jerseys, while the goalkeepers continued to wear jerseys with the HUMMEL logo.
Weckenbrock further developed the company in terms of brand strategy by filing a bumblebee with the two angles on its back as a word figurative mark and individual trademark with the patent office.
According to the registration, protection existed for “leather goods, namely travel and suitcases, sports bags, carrying and shoulder bags; footwear, sports shoes, sportswear, namely tracksuits, jerseys, socks; gymnastic and sports equipment, balls, dumbbells”.
As early as April 5, 1974, this logo was on the jerseys of 1. FC Kaiserslautern in the game against Bochum and from then on adorned almost all Hummel textile and shoe products.
Ernst Diehl (1. FC Kaiserslautern) and Franz Beckenbauer (FC Bayern Munich)
1975
Model: Play Handball
Testimonial sponsorship
In the early to mid-1970s, Weckenbrock expanded the concept of attracting soccer stars through private contacts to promote HUMMEL products. He explained his approach as follows:
“I knew that a page was being advertised in kicker It cost 10,000 marks, so I thought that I would be much cheaper if I invite the athletes to my home and establish private contact with them. I knew that from Dasslers in Herzogenaurach, where all the athletes always sat at the breakfast table and were served. ” (Weckenbrock, 2016)
Weckenbrock succeeded in winning Wolfgang “Ente” Lippens, who played for Rot-Weiß Essen from 1965 to 1976, as an advertising partner for Hummel.
Lippens, for example, had himself photographed signing HUMMEL shoes at exhibition stands.
Lippens said the following about this collaboration: “I'm from Kleve, it's not far from Kevelaer, also in the Lower Rhine region, we always got along great. He was a great guy. When I wanted something, clothes or shoes for myself or my family, I called and drove to Kevelaer and picked up the things. We didn't get any money. It was a friendship service. ” (Witness of Lippen, 2022)
In addition to Wolfgang Lippens, there were also well-known players such as Manfred Burgsmüller from Rot-Weiß Essen as well as Rüdiger Abramczik, Rolf Rüßmann and Branko Oblak from FC Schalke 04 in Kevelaer to pose for advertising shots with HUMMEL products in Weckenbrock's garden.
Wolfgang "Ente" Lippens
Rolf Rüssmann
Branko Oblak und Rüdiger Abramczik
Just three years after the last application, Weckenbrock filed a stylized development of the Hummel logo with the Patent Office on August 28, 1977.
This logo was quickly used on the brand's now very wide range of clothing and accessories.
It soon adorned tracksuits, sports bags, jerseys, shoes, caps and even sports equipment such as balls and protective equipment, underlining Hummel's strong presence and brand identity.
Modell Kopenhagen
In April 1978, Weckenbrock organized another photo shoot, this time in a tennis hall, with Abramczik, Rüssmann, Burgsmüller and Horst Hrubesch. Hrubesch was also photographed fishing in HUMMEL pants.
Hrubesch described the collaboration as follows:
“It was all done on friendly terms and with a handshake. We took the pictures and were allowed to choose HUMMEL clothes for them. ”
Back: Jan Mattson, Willi Lippens, Bernhard Weckenbrock, Detlef Pirsig/Front: Paul Hahn, Horst Hrubesch, Manfred Burgsmüller
Modell Stadion
hummel ging erstmals eine Partnerschaft mit der dänischen Fußballnationalmannschaft ein, die eine langfristige Zusammenarbeit bis ins Jahr 2004 markierte.
Diese bedeutsame Vereinbarung war ein wichtiger Meilenstein in der Geschichte von hummel und unterstrich die wachsende Präsenz der Marke im internationalen Fußball.
Josef “Sepp” Piontek, der von 1979 bis 1990 als Trainer der dänischen Nationalmannschaft tätig war, spielte eine Schlüsselrolle in dieser Ära.
Unter seiner Leitung entwickelte sich das Team zu einem ernstzunehmenden Konkurrenten auf der internationalen Bühne, was der Partnerschaft zwischen hummel und dem dänischen Fußball zusätzliche Bedeutung verlieh.
Diese Zusammenarbeit mit der dänischen Nationalmannschaft symbolisierte nicht nur hummels Engagement im Fußball, sondern auch ihre Fähigkeit, hochwertige Ausrüstung für Spitzenteams zu liefern, was das Ansehen der Marke weiter stärkte.
Football World Cup 1986 in Mexico: Denmark's national coach Sepp Piontek
Football World Cup 1986 in Mexico: Søren Lerby
1979-1984
hummel und PONY
In 1979 Bernhard Weckenbrock entered into a strategic partnership with the American company PONY, which was founded in 1972 by Uruguayan Roberto Muller.
PONY, known for its innovations in the sports sector, opened a branch in Aibach, Germany, at the end of 1976, while the company's headquarters remained in Kevelaer. This collaboration between Weckenbrock and PONY was a significant step that expanded the reach and portfolio of both companies. It enabled them to pool resources, share know-how and strengthen their presence on international markets.
The cooperation between these two prominent players in the sports industry served as a platform for innovation and development of new products.
This synergy enabled them to respond effectively to changing needs and trends in the sports sector.
The partnership, which lasted until February 2, 1984, was not only a sign of Weckenbrock's global growth, but also of the increasing interdependence and cooperation between leading sports equipment companies across national borders.
In 1980, Hummel made a significant change to its trademark, which was another important step in the development of the corporate identity.
This change of logo not only reflected Hummel's efforts to present itself in a contemporary and relevant way in a rapidly changing market, but also signaled a realignment of the brand.
The update to the logo was part of a wider strategy to strengthen the perception of Hummel among both existing and potential new customers. The aim was to make the brand more modern and appealing without neglecting its rich tradition and the values it stands for.
This logo change should also reflect Hummel's innovations and progressive spirit, which was reflected in their products and marketing.
1982
Sport & Lifestyle
In 1982, the Hummel catalogue clearly showed a development that cleverly combined two central topics — sport and lifestyle.
This development can be understood as a strategic response to the changing consumer habits and lifestyle of the target group. It was a clear sign that Hummel wanted to be perceived not only as a manufacturer of functional sports equipment, but also as a lifestyle brand that combines with everyday fashion and people's lifestyle.
This fusion of sport and lifestyle in the 1982 catalog reflected a growing trend in which sportswear was no longer limited to the sports field or gym, but increasingly became part of everyday wardrobe. Hummel recognized the opportunity to design its products in such a way that they both met the functional requirements of athletes and met the aesthetic and fashion demands of everyday life.
Jørgen Vodsgaard und Max Nielsen
Hummel is taken over by Danish-owned Jørgen Vodsgaard and Max Nielsen - with soccer players Frank Arnesen, Allan Simonsen and Henning Jensen as partners.
Hummel is the only sports brand of the 1980s to offer specially designed, sponsored sportswear for teams and clubs.
This attracts some of the biggest soccer clubs in the world and some of the biggest soccer nations in the world, including Real Madrid in Spain, Verona in Italy and Tottenham Hotspur in England.
With its mix of Scandinavian design aesthetics and colorful sportswear, Hummel also set the international standard for sport-inspired fashion in the mid-eighties.
1980s
Model: Royal Handball
1980s
Model: Liga GK
1985
Model: Marathona Racer
Tottenham Hotspur
In June 1985, Hummel reached a significant milestone when the collaboration with Tottenham Hotspurs was officially announced.
This partnership was not only designed for the London team to wear HUMMEL jerseys for the next four years, but went far beyond that.
The association founded a subsidiary specifically, which from then on took over the general agency for HUMMEL products throughout the United Kingdom.
This strategic alliance between Hummel and Tottenham Hotspurs represented an innovative form of partnership in sports marketing. Through this agreement, Hummel was able to significantly increase its presence and visibility on the British market and benefit from the popularity and far-reaching influence of the soccer club.
At the same time, Tottenham Hotspurs were given the opportunity to actively participate in the marketing and distribution of HUMMEL products, which created a close link between club and brand. The club's decision to set up its own subsidiary to sell HUMMEL products was an innovative step that redefined the usual dynamic between sports equipment manufacturers and soccer clubs.
It was a sign of the trust and mutual respect that had developed between Hummel and Tottenham Hotspurs, and underlined the commitment of both sides to long-term and fruitful cooperation.
1987
Real Madrid
Hummel reached a significant milestone in its company history when the company signed a sponsorship agreement with one of the most renowned soccer clubs in the world, Real Madrid, and with its outstanding star, Emilio Butragueño.
This agreement was not only proof of the growing recognition and trust in Hummel's quality, but it also catapulted the brand to new heights of global visibility.
1992
Football World Cup
Denmark's unexpected triumph at the 1992 European Football Championships, together with effective sponsorship from well-known clubs such as Real Madrid and Crvena Star Belgrade, helped Hummel achieve worldwide recognition as an ambitious challenger in the sports lifestyle industry.
This success established the brand as a serious alternative to established giants in the industry and underlined its ability to survive in global competition. Despite this impressive success and increased visibility, Hummel deliberately decided to change its sponsorship strategy.
Instead of continuing to focus exclusively on top teams and well-known names, Hummel focused more on underdogs, outsiders and smaller clubs with a special character.
This strategic realignment reflected the brand's philosophy of supporting diversity and individuality while honoring the unique stories and values that smaller clubs and lesser-known athletes represent. This decision demonstrated Hummel's commitment to a more inclusive and diverse approach to sports marketing.
By entering into partnerships with less prominent but characterful teams and players, the brand demonstrated its appreciation for diversity in sport and the importance of community and team spirit.
1999
Model: Stadil
Thornico
Hummel gets a new owner — Thornico. Christian Stadil is appointed as the new person responsible for the brand story.
He initiates the introduction of a lifestyle collection that, with characteristic retro designs, makes Hummel a real trendsetter among sports brands.
2000s
Retro Rave
A retro wave is conquering the world. Inspired by past times and styles, Hummel is bringing its classic collections and sneakers back onto the market.
This has a strong effect on the brand's image and Hummel enjoys the attention of the fashion world and is establishing itself as a pioneering sportswear brand with a unique set of values.
2000
Model: Athens
2010er
hummel Team Africa
Hummel has established itself as an unconventional Danish sportswear brand with a strong tradition. Hummel continues to focus on the underdogs and characterful outsiders of the sports world and implements its unique approach to sponsorship in a brand promise:
Change the World through Sports (CTWTS).
This becomes the guiding principle for all Hummel activities and is reflected in all products, in communication and in the signing of sponsorship contracts with the Afghan national soccer team, Christiania and FC St. Pauli.
2012
hummel j x Master-Piece
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In 2012, Hummel broke new ground by expanding its brand and introducing a new lifestyle category: the “Hummel j” collection.
This line aimed to blur the lines between sporty functional clothing and modern casual wear by combining elements from the world of sport with an urban, fashionable look. “hummel j” appealed to a younger, style-conscious target group who value comfort, trend awareness and the brand's classic heritage.
The introduction of “Hummel j” underscored Hummel's approach to promoting diversity and inclusivity while respecting the brand's history as a sports equipment supplier. With this new collection, Hummel succeeded in strengthening its brand presence in the fashion industry and strengthening its identity as a brand that goes beyond the pure sports sector
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2016
SC Freiburg
With the SC Freiburg After many years, Hummel has a team in the Bundesliga again. After a sensational season, the newly promoted team is in seventh place and qualifies for international competition.
Herbst 2016
hummel HIVE
Hummel HIVE is a collection that functions as Hummel's premium lifestyle brand.
It was introduced in 2016 and represents an upscale, fashion-oriented line that is characterized by a combination of brand heritage and modern design.
The HIVE collection has a strong focus on quality, craftsmanship and the Scandinavian design ethos, which emphasize minimalism and functionality. HIVE stands out from other Hummel collections with limited editions and exclusive designs.
This is followed by Hummel HIVE and Hummel j projects and collabs with Sneaker Banquet, Monkey Time, 424 on Fairfax, Par5, Overkill, Black Rainbow mita Sneakers, 24 Kilates and Hanon.
As a handball club outfitter THW Kiel The traditional brand Hummel once again confirms its core competence in handball. THW Kiel is one of the biggest handball clubs in the world.
2020
Modell: Reach LX 6000
Everton FC
SC Magdeburg
After a 13-year absence, Hummel returns in 2020 as a partner of one of England's most traditional soccer clubs, the Everton F.C., back to the Premier League.
The Hummel brand is once again showing its outstanding expertise in handball by acting as the official outfitter of the handball club SC Magdeburg functions.
2022
1. FC Köln
For the 2022/2023 season, Hummel will be the supplier of the traditional 1. FC Cologne in the soccer Bundesliga. Tradition and authenticity are values that the goats embody like hardly any other German soccer club.
In 2020, Hummel also signed Cologne soccer legend Lukas Podolski for the Hummel lifestyle segment.
1923-2023
100 Years in Sport
Here’s to the underdogs.
The characters that bring colour and grit to the game. Hopeless goals. Shining enthusiasm. The few anti-heroes.
It takes balls to show character.
We win when it matters.
We play, but we don’t fight.
For us, the pitch is not a battlefield.
It is an arena to share greatness.
We strive to bring functionality and quality.
United in our differences, we celebrate sport and its power to bring people together.
While others fight. We make history. We bring passion, the heart and love to the game.
As a team, we change the world through sports.
That is the danish way of sport.
LET'S PLAY!
Hummel is available at Glückstreter, GloryHole, HHV, SneakerTwins, Speed X, SUPPA, and UnderPressure.
Photos © Hummel Cenozoic ApS, B. Weckenbrock, PONY, IMAGO, IMAGO - Horstmüller, - Werek, - Colaimages, - Ferdi Hartung, - Werner Otto, - Colorsport, - Stockhoff, - Sven Simon, - Zuma Keystone, private
Thank you to Hummel, M. Ruppert, B. Wolter, O. Bach, D. Mankiewicz and E. Eggers
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